Profitable Marketing Decision Aid

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The Profitable Marketing Decision Aid is an Excel-based interactive tool designed to help producers evaluate how changes in yield and price affect profitability. The tool includes estimated costs of production for each crop, based on field crop production budgets, as a default starting point.

Users can adjust costs on a per-acre basis and select the appropriate crop tab to generate a price sensitivity table showing expected net returns across a range of yield and price combinations. Net returns displayed in black indicate profitable outcomes, while red values indicate potential losses.

This tool helps producers identify price and yield targets, evaluate downside risk, and support more informed grain marketing and risk management decisions.

Note Regarding Security Settings: The decision-aid file contains macros (examples: buttons for printing and moving from the intro page to the calculator) which are required for the calculator to function properly. Security settings for Microsoft Office or Excel may give you warnings when you open the file regarding the safety of enabling the macros. This will especially be true if your security settings are set to high or very high. The macros in the file must be enabled for the calculator to function properly.

Profitable Marketing Decision Aid

Updated February 2026

For additional information, contact Becky Bowling, bowling10@utk.edu