Agritourism

UTIA Launches Study to Improve Market Access for Tennessee Wineries

Project Summary: The project is designed to research how Tennessee wineries can optimize social media communications with potential customers and how to use subsequent market information to develop a targeted marketing base. Study findings can be extrapolated for wineries throughout the United States, particularly those in emerging wine production areas. Increased local wine sales could also benefit local grape producers and possibly bolster rural economies from increased visits to rural wineries, wine festivals, and related tourism events that result in spillover spending at other rural businesses, such as the hospitality industry.

Funded by USDA AMS